The first stop for every season!
Hours: Open daily from 8:00 a.m. to 9:00 p.m. Please call (540) 289-4998 or resort ext. 5100 for more information.
The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
Physical Address - 4620 Massanutten Drive Suite 1 | Massanutten, VA 22840
- Virginia Lottery
- Footwear from Sperry, Rainbow, Keds & Columbia
- Mugs, Glasses, Stickers
- Bags, Pens, Key rings featuring the Massanutten Logo
- Life is Good & Columbia Apparel
- Disc Golf Rental (Seasonal)
- Fishing Licenses & Equipment Rental (Seasonal)
- Ski & Snowboard Apparel (Seasonal)
- Gourmet Coffee, Cappuccino, Hot Chocolate and Tea Available All Day Long
- Official Oakley Retailer
- Everything you need, right here!
Directions From the Mountain Top
- Follow Massanutten Drive to the Ski Area.
- The General Store is in the first parking lot, adjacent to the Ski Lodge.
- We are above the ticket windows.
Directions From the Woodstone Area
- Follow Resort Drive to the Guard House.
- Take a right onto Massanutten Drive.
- Continue on Massanutten Drive until you see the Ski Area.
- The General Store is in the first parking lot.
- Proceed with the "From the Mountain Top" Directions.