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The General Store

The General Store

The first stop for every season!

Hours: Open daily from 8:00 a.m. to 9:00 p.m. Please call (540) 289-4998 or resort ext. 5100 for more information.

The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
Physical Address - 4620 Massanutten Drive Suite 1 | Massanutten, VA 22840

  • Virginia Lottery
  • Footwear from Sperry, Rainbow, Keds & Columbia
  • Mugs, Glasses, Stickers
  • Bags, Pens, Key rings featuring the Massanutten Logo
  • Life is Good & Columbia Apparel
  • Disc Golf Rental (Seasonal)
  • Fishing Licenses & Equipment Rental (Seasonal)
  • Ski & Snowboard Apparel (Seasonal)
  • Gourmet Coffee, Cappuccino, Hot Chocolate and Tea Available All Day Long
  • Official Oakley Retailer
  • Everything you need, right here!
Resort gift cards are accepted at all Massanutten Resort retail locations. Gift cards may be purchased over the phone by calling the Concierge Desk at (540) 289-4978.

Life is Good

The General Store


Directions From the Mountain Top

  • Follow Massanutten Drive to the Ski Area.
  • The General Store is in the first parking lot, adjacent to the Ski Lodge.
  • We are above the ticket windows.

Directions From the Woodstone Area

  • Follow Resort Drive to the Guard House.
  • Take a right onto Massanutten Drive.
  • Continue on Massanutten Drive until you see the Ski Area.
  • The General Store is in the first parking lot.
  • Proceed with the "From the Mountain Top" Directions.

Winter Gear


T-shirts & Gear

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