IMPORTANT PRIVACY NOTICE FOR CALIFORNIA CONSUMERS
As a Consumer, you have certain rights regarding your Personal Information (“information”), as defined in the CCPA. Massanutten Resort respects and will honor the rights bestowed upon you by the CCPA. This Notice provides you with information on how Massanutten Resort collects, uses and shares personal information. It also outlines the rights you have regarding personal information that we collect from you and describes how you can exercise those rights.
Collection and Use of Personal Information
Massanutten Resort recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer. In particular, Massanutten Resort has (or may) collected the following categories of personal information from consumers within the last twelve (12) months:
|A. Identifiers.||A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.|
|B. Personal information categories listed in
the California Customer Records statute
(Cal. Civ. Code § 1798.80(e)).
|A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.|
|C. Protected classification
characteristics under California
or federal law.
|Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).|
|D. Commercial information.||Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.|
|E. Biometric information.||Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.|
|F. Internet or other similar
|Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.|
|G. Geolocation data.||Physical location or movements.|
|H. Sensory data.||Audio, electronic, visual, thermal, olfactory, or similar information.|
|I. Professional or employment-
|Current or past job history or performance evaluations.|
|J. Non-public education
information (per the Family
Educational Rights and Privacy
Act (20 U.S.C. Section 1232g,
34 C.F.R. Part 99)).
|Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.|
|K. Inferences drawn from other
|Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.|
Personal information does not include publicly available information from government records, de-identified or aggregated consumer information, or information otherwise excluded from the CCPA’s scope, such as information collected pursuant to the Gramm-Leach-Bliley Act (“GLBA”) or the Fair Credit Reporting Act (“FCRA”). Any personal information or category of personal information collected pursuant to the GLBA or FCRA would not be considered “personal information” under the CCPA.
We have obtained the categories of personal information listed above from the following categories of sources
- Directly from you. For example, when you fill out a form, contact us, use our websites or mobile apps (our Websites), apply for a loan, access, purchase, subscribe to or download services or products from our Websites or our servicer’s websites or app.
- Indirectly from you. For example, from observing your actions on our Websites.
- From third-party business partners such as social media sites, ad networks, and analytics providers.
We use this information -
- to respond to your inquiry and fulfill your requests;
- to personalize your experience to better respond to your individual needs;
- to inform you about important information regarding the Site, products or services for which you apply or in which you are enrolled, changes to terms, conditions, and policies and/or other administrative information;
- to verify your identity and/or location (or the identity or location of your representative or agent) in order to allow access to your services, conduct online transactions and to maintain measures aimed at preventing fraud and protecting the security of your Personal Information;
- to allow you to participate in surveys and other forms of market research, sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which may contain additional information about how Personal Information is used and shared;
- collected through our social media pages and other online interactions with you to assist in verifying your identity and account status. We may combine this online information with information collected from offline sources or information we already have;
- for business purposes, including data analysis, audits, developing and improving products and services, enhancing the Site, identifying usage trends and determining the effectiveness of promotional campaigns;
- for risk control, for fraud detection and prevention, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements;
- to improve our Websites based on the information and feedback we may receive from you;
- to improve customer service;
- to administer a promotion, survey or other site feature;
- to deliver marketing communications that we believe may be of interest to you via telephone, email, direct mail or in other ways;
- for planning purposes, due diligence, and implementation of commercial transactions, for example, mergers, acquisitions, asset sales or transfers, bankruptcy or reorganization, or similar business transactions; and,
- to defend or protect our rights and interests and those of third parties, including to manage and respond to legal disputes and legal obligations.
And as may be described to you when collecting your personal information or as otherwise set forth in the CCPA.
Sharing Personal Information:
In response to a California law, we will automatically treat accounts with California billing addresses as if you requested us to not share your information with nonaffiliated third parties except as permitted by the applicable California law. We will also limit the sharing of information about you with our affiliates to comply with California privacy laws that apply to us.
That said, we may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter into a contractual arrangement that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contracts.
We have shared personal information with the following categories of third parties:
- Service providers.
- Data aggregators.
In the preceding twelve (12) months, Massanutten Resort has or may disclose the following categories of personal information for a business purpose:
- Category A: Identifiers.
- Category B: California Customer Records personal information categories.
- Category C: Protected classification characteristics under California or federal law.
- Category D. Commercial information.
- Category G. Geolocation data.
Sale of Personal Information.
The CCPA similarly requires Massanutten Resort to provide you with a statement on its personal information sales. In the preceding twelve (12) months, Massanutten Resort had not sold your personal information. Massanutten Resort does not and will not sell the personal information of California consumers.
Notice Regarding Your Rights
Access & Data Portability Rights
You have a right to request that Massanutten Resort disclose what personal information we collect, use, and disclose. If we receive and confirm your consumer request as verifiable (see Exercising Access, Data Portability, and Deletion Rights) and no exception applies, we will provide you with:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you (also called a data portability request).
- If we sold or disclosed your personal information for a business purpose, the personal information categories that each category of recipient purchased or obtained (as applicable).
Deletion Request Rights
Subject to certain exceptions, you have the right to request that we delete any of your personal information that we collected from you and retained. If we receive and confirm your consumer request as verifiable, unless an exception applies we will delete (and direct our service providers to delete) your personal information from our records.
The CCPA provides a number a reasons why a deletion request may be denied. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to Massanutten Resort by either:
- Emailing us at firstname.lastname@example.org and put “California Privacy Rights” in the subject line, or
- Writing us at Massanutten Resort, 610 Rio Road, West, Charlottesville VA 22901, Attention: California Privacy Rights.
- Please include your full legal name and account number and telephone number.
Only you, or a person registered with the California Secretary of State and legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify either: (A) your identity; or (B) your authority to make the request. Making a verifiable consumer request does not require you to create an account with us, but we must also be able to confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
Response Timing and Format
We will confirm receipt of your request within 10 days of receiving the request. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
California Do Not Track Disclosures
How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?
We currently do not respond to DNT signals in browsers because we do not track individual users across the web.
May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit our Sites?
Changes to Our Privacy Notice
We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this privacy Notice, we will post the updated Notice on the Websites and update the Notice’s effective date. Your continued use of our Websites following the posting of changes constitutes your acceptance of such changes.
Contact Information You can contact us by writing or emailing us at the address below. Please include your full legal name, your account number, and your phone number so we can identify you and respond to your inquiry.
Attention: California Privacy Rights
610 Rio Road, West
Charlottesville VA 22901
Or email: email@example.com and put “California Privacy Rights” in the subject line.
Last Updated: December 13, 2020