2023 Hall of Fame Winners
We are excited to announce the 2023 Hall of Fame winners!
Industry Achievement Award
Mark Andrews
Mark is a pioneer leader in the adaptive sports industry. He is the founder and CEO of Therapeutic Adventures, Inc., a non-profit that has been providing unique adaptive programming and specialty therapeutic services in the outdoor sports industry for 40 years and has served on the Massanutten Ski Patrol since 1983. Through his work, Mark has provided the opportunity for adaptive sports to everyone interested and has helped over 3,750 adaptive athletes.
Day Franzen
Day began his career at Massanutten in the 90s, where he managed the terrain park, which at that time, was one of only a few in the country. After graduating college, he moved out west to continue his career in terrain park management. Since then, he has impacted the industry through his collaborative approach to terrain park management and innovative terrain park designs, such as introducing jibs, like the c-box, that the industry had never seen before. Day currently owns and manages Kingvale Resort in California.
Community Impact Award
John McNair
John was the civil engineer involved with creating the construction plans at Massanutten Resort from the very beginning. He worked closely with J.L. Hopkins, helping his visions become reality. John was a renowned civil engineer in the city of Waynesboro and has worked on projects that have had great impacts on the local area. Prior to his engineering career, John served as an Infantry Officer for the U.S. Army and was Captain with the U.S. Army Corps of Engineers.
Mak Koebig
Mak was an Infantry Officer in the Marine Corps for 21 years and then a business owner and President of Appalachian Structures, Inc., a custom homebuilding construction company before beginning his career at Massanutten Resort in 1996. He since has served the company in many management roles, including President of Peak Construction, Resort General Manager and Vice President, President of Great Eastern Provisions. A strong presence in the industry, Mak served as President and is now a Lifetime Director of both the Virginia & Shenandoah Builders Association, has served as Past National Area Chairman and Life Director at the National Association of Home Builders and is the past State President of the Home Builders Association of Virginia. Mak has had a profound impact on the growth of Massanutten’s timeshares, the employee organization structure and for pulling together a team of leaders that still guides the Resort today. He currently serves on the Board of Directors for Massanutten’s parent company, The Resorts Companies.
Massanutten Champion Award
Sam Ukrop
Following his service in the U.S. Marine Corps, Sam Ukrop was a Massanutten ambassador through his work bringing thousands of people to the Resort and to the sport of skiing, and by promoting the Resort at the family supermarket. Through teaching and coaching his family as well as offering discounts to his customers and employees at Ukrop’s Supermarket in Richmond, VA- he shared his passion far and wide. Not only that, but he was one of the first owners in Grenoble Woods.
Kenny Hess
Kenny Hess started his career at Massanutten Resort in 1980 to ski as much as possible while studying at James Madison University. This launched his career in ski area management, where he has had huge impacts on ski patrol employee and volunteer relationships and introduced safety and risk management as a priority. He has made significant changes to the Resort that paved the way for major growth, including the major ski area expansion currently underway and introduced safety and risk management as a priority. Outside of Massanutten, Kenny has made significant contributions to the National Ski Industry. Kenny served President of the Southeast Ski Area Association from 2007-2011 before becoming a NSAA Board Member from 2012-2018 where he was a part of the search committee for the current NSAA President and participated on a number of committees. Kenny currently serves as the Director of Sports and Risk Management at Massanutten where he has run the Resort’s ski operations for over 13 years.