Shopping

Shopping

The first rule of resort vacationing is to dress for your activity!

At Massanutten, you can find the latest gear, with great style. Find unique and trendy apparel at the General Store and The Market at Massanutten Station®. Get gnarly with all the latest swim & surf at MerchanDice Surf Shop at the WaterPark. Or sink into total relaxation with a luxurious robe from the Spa.

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The General Store

The General Store

The first stop for every season.

The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!

  • Magnets, pens, & key rings featuring the Massanutten logo
  • Mugs, glasses, and stickers
  • Massanutten logo t-shirts & sweatshirts
  • Virginia Lottery
  • Footwear from Columbia, UGG, Chaco & Keen
  • Life is Good and United by Blue apparel and accessories
  • Dakine and Kavu lifestyle accessories
  • Outdoor apparel from Columbia, Under Armour, Roxy, Quiksilver, Spyder, Obermeyer & Billabong
  • Snow sports gear and apparel including gloves, goggles, & helmets (seasonal)
  • Gourmet coffee, cappuccino, hot chocolate, and tea - available all day long
  • Fishing licenses & equipment rental (seasonal)
  • Resort gift cards
  • Build Your Own 6-Pack with Virginia Craft Beer!

Everything you need, right here!


Open daily from 8 am - 9 pm

The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998

The General StoreThe General StoreThe General Store

The Market

The Market

The Market at Massanutten Station® offers even more square footage of shopping! This is one of those stores you have to stop in to see all that it has to offer.

  • Virginia wines and local craft beers
  • Massanutten souvenirs and apparel
  • Footwear from Toms and Teva
  • Virginia made products from Shawnee Springs Cannery and Virginia Diner Peanuts
  • Nostalgic, novelty candy & toys
  • Pool toys, goggles, and sunscreen
  • Water shoes for men, women, and children
  • DVD rentals featuring the latest titles
  • Gourmet coffee, cappuccino, hot chocolate, and tea available - all day long
  • Fishing licenses & equipment rental
  • Resort gift cards
  • Build Your Own 6-Pack with Virginia Craft Beer!
  • NEW! Amazon Fire TV Stick & Game Controller rental

Worried about bringing your own streaming device and forgetting it when you head home? We’ve got you covered with the Amazon Fire TV Stick rental for only $10 for 2 nights or $15 for 4 days! Easily access your favorite streaming platforms (Netflix, Hulu, Amazon Prime and more!) on the TV in your unit. Don’t have a subscription to any streaming company? No problem! The Fire Stick gives you access to free games, and apps like YouTube, Facebook, and Reddit. If you want to play games, the Amazon Fire TV Game Controller is the perfect companion to your Amazon Fire TV or Fire TV Stick. Now, you can rent a controller for just $5 for 2 nights or $10 for 4 days!

Everything you need, right here!

Open daily 8 am - 9 pm 

Located at Massanutten Station® behind the Woodstone Check-In Building.
1850 Meadowvista Lane, Massanutten, VA 22840 | 540.289.4098

 The MarketThe MarketThe Market

Spa Boutique

Spa Boutique

Take the Spa Experience Home With You!

The Spa at Massanutten® offers quality spa products to enhance your overall health, skin, and well-being. These products make great gifts for every occasion. Whether you are shopping for yourself, a friend, or that special someone.

Unique jewelry • Soy candles • Mineral makeup • Bath robes • Revitalizing skin care products • Nail polish • Nail care • Men’s care • Bath soaps • Body lotions • Gift sets • Gift cards • Accessories

Located in the Spa lobby, we welcome you to stop in and see us.
1822 Resort Drive, Massanutten, VA 22840 | 540.289.4040

 

Hours
Sunday - Friday | 10 am - 6 pm
Saturday | 9 am - 9 pm

 Spa BoutiqueSpa BoutiqueSpa Boutique

MerchanDice Surf Shop

MerchanDice Surf Shop

Hang Ten on a Five Foot Wave!

If you’re going to surf the wave, you have to look the part. That’s where MerchanDice Surf Shop comes in. We have all of the latest surf brands plus totally radical Massanutten WaterPark threads.

Located on the entry level of the Massanutten WaterPark®, the surf shop also features:

  • Bathing suits and swim shoes for all ages
  • Logo towels, sweats, tees, and bags
  • Swim diapers
  • Goggles, ear plugs, & sunscreen 
  • Film & batteries

Open daily 9 am - 30 minutes after Hideaway Lounge closes

MerchanDice Surf Shop is located inside the Massanutten Indoor WaterPark.
1200 Adventure Drive, Massanutten, VA 22840 | 540.437.3340

 MerchanDice Surf ShopMerchanDice Surf ShopMerchanDice Surf Shop

Fun Factory

Fun Factory

Coming Soon!

A Fun & Whimsical Shopping Experience! Featuring sweet treats and toys, the Massanutten Fun Factory offers unique items and gifts in an entertaining, whimsical atmosphere. It’s a fun place to be whether you’re 3 or 93!

Indulge in a scoop (or two!) of Hershey's® Ice Cream or authentic Italian Ice, make your own plush friend at the Teddy Bear Factory, or check out our candy corner, where you can find classics as well as the popular sweets of today. Parents and grandparents will find fantastic kids’ toys, books, jewelry, retro games, and apparel for kids (and inner-kids); including personalized ice cream bowls and American-made toys & games. At the Massanutten Fun Factory, unique items and smiles await at every turn – and we can’t wait to see you!

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