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The General Store

The General Store

The first stop for every season.

The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!

  • Magnets, pens, & key rings featuring the Massanutten logo
  • Mugs, glasses, and stickers
  • Massanutten logo t-shirts & sweatshirts
  • Virginia Lottery
  • Footwear from Columbia, UGG, Chaco & Keen
  • Life is Good and United by Blue apparel and accessories
  • Dakine and Kavu lifestyle accessories
  • Outdoor apparel from Columbia & Under Armour
  • The Lift Coffee Bar serves specialty beverages like lattes, cappuccinos, and macchiatos to order, just the way you like it.
  • Snow sports apparel including gloves, goggles, and helmets (seasonal)
  • Fishing licenses & equipment rental (seasonal)
  • Resort gift cards
  • Build Your Own 6-Pack with Virginia Craft Beer!

Everything you need, right here!

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COVID-19 Policies

COVID-19 Policies

The General Store is focused on providing a safe environment for our owners, guests, and employees. We are regularly cleaning high contact areas around the General Store including sanitizing doors, phones, and counters.

Additional precautions include the following:

  • The General Store is limited to no more than 75 patrons at one time.
  • Face Masks are required inside and outside the General Store by both employees and guests in accordance with VA Executive Order 63 and Executive Order 72.
  • The point of sale counter and equipment cleaned and disinfected every hour.
  • Disinfecting wipes and/or hand sanitizer are available at the entrance for guest use.
  • Public restroom closed until further notice.
  • All fishing rental equipment, poles, tackle boxes and tools disinfected after each use.
  • Physical distance markers of 6ft indicated at the point of sale counters.
  • Indoor seating no longer available at The Lift. Deck seating is available while maintaining 6ft distancing requirements.

We encourage you to support these safe practices as we try to do our part to mitigate the spread of the Coronavirus.

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