The General Store
The General Store
The first stop for every season.
The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!
- Magnets, pens, & key rings featuring the Massanutten logo
- Mugs, glasses, and stickers
- Massanutten logo t-shirts & sweatshirts
- Virginia Lottery
- Footwear from Columbia, UGG, Chaco & Keen
- Life is Good and United by Blue apparel and accessories
- Dakine and Kavu lifestyle accessories
- Outdoor apparel from Columbia & Under Armour
- The Lift Coffee Bar serves specialty beverages like lattes, cappuccinos, and macchiatos to order, just the way you like it.
- Snow sports apparel including gloves, goggles, and helmets (seasonal)
- Fishing licenses & equipment rental (seasonal)
- Resort gift cards
- Build Your Own 6-Pack with Virginia Craft Beer!
Everything you need, right here!
Hours
Open | Daily 8 am - 9 pm
Apr 11 | Closed
The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998
