The General Store

The General Store

The first stop for every season.

The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!

  • Magnets, pens, & key rings featuring the Massanutten logo
  • Mugs, glasses, and stickers
  • Massanutten logo t-shirts & sweatshirts
  • Virginia Lottery
  • Footwear from Columbia, UGG, Chaco & Keen
  • Life is Good and United by Blue apparel and accessories
  • Dakine and Kavu lifestyle accessories
  • Outdoor apparel from Columbia & Under Armour
  • The Lift Coffee Bar serves specialty beverages like lattes, cappuccinos, and macchiatos to order, just the way you like it.
  • Snow sports apparel including gloves, goggles, and helmets (seasonal)
  • Fishing licenses & equipment rental (seasonal)
  • Resort gift cards
  • Build Your Own 6-Pack with Virginia Craft Beer!

Everything you need, right here!

Click here to view current hours.

The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998

The General StoreThe General StoreThe General Store

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