The General Store

The General Store

The first stop for every season.

The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!

  • Magnets, pens, & key rings featuring the Massanutten logo
  • Mugs, glasses, and stickers
  • Massanutten logo t-shirts & sweatshirts
  • Virginia Lottery
  • Footwear from Chacos, Keen, Columbia, UGG, & Rainbow
  • Life is Good apparel
  • Dakine and Kavu lifestyle accessories
  • Resort sportswear from Columbia, Santiki, & UnderArmour
  • Snow sports & outdoor apparel (seasonal)
  • Gourmet coffee, cappuccino, hot chocolate, and tea - available all day long
  • Fishing licenses & equipment rental (seasonal)
  • Resort gift cards

Everything you need, right here!

Open daily from 8 am - 9 pm

The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998