The General Store

The General Store

The first stop for every season.

The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!

  • Magnets, pens, & key rings featuring the Massanutten logo
  • Mugs, glasses, and stickers
  • Massanutten logo t-shirts & sweatshirts
  • Virginia Lottery
  • Footwear from Columbia, UGG, Chaco & Keen
  • Life is Good and United by Blue apparel and accessories
  • Dakine and Kavu lifestyle accessories
  • Outdoor apparel from Columbia & Under Armour
  • The Lift Coffee Bar serves specialty beverages like lattes, cappuccinos, and macchiatos to order, just the way you like it.
  • Snow sports apparel including gloves, goggles, and helmets (seasonal)
  • Fishing licenses & equipment rental (seasonal)
  • Resort gift cards
  • Build Your Own 6-Pack with Virginia Craft Beer!

Everything you need, right here!

Open | Daily 8 am - 9 pm

The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998

 The General StoreThe General StoreThe General Store

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